Why is reciting Buddha's name at the time of death important?
At the moment of death, each person's consciousness varies. The actions and deeds of one's life will manifest as karmic impressions, guiding the nature of one's mind. At this crucial time, karma takes full control. If one's negative karma is strong, it will dominate, leading the consciousness to the three lower realms. If one's positive karma is greater, it will lead to rebirth in the heavenly or human realms.
If a person has practiced Buddha recitation diligently during their life, the seed of Buddha remembrance is strong, and they will be guided by the Buddha to be reborn in the Western Pure Land. However, if this seed is weak and cannot manifest, others can assist by reciting the Buddha's name, making it easier for the Buddha seed to emerge. Therefore, regular practice strengthens the Buddha seed, and recitation at the time of death helps to recall and maintain the right mindfulness of Buddha, increasing the hope of rebirth in the Pure Land.
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